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Conceived and designed in America, I conceptualized T Bloke not from years in the fashion industry but from a deeply rooted desire to bridge the connection between men and their underwear. 

There are limited options available to men that really take care of important aspects of men’s body parts. That’s why I spent more than 18 months designing important parts of the underwear, specifically the pouch. 

Men care about comfort and ensuring our ‘package’ is looked after properly and that’s why I took so long to settle on a design that would appeal to a broad base of men while ensuring our ‘package’ is supported. 

Lastly, I wanted to leave men with feeling that what they wear underneath their clothes meets different lifestyles, delivers on comfort and is functional as well as timeless. This has always been my mission at T Bloke.


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